Marketing to new customers doesn't have to exist only within the standard venues. Print can extend beyond the page, for example, and can be utilized effectively on signage. With a little creativity, you can generate new customers by placing marketing messages on well-positioned lobby signs.
Cater marketing messages to the different groups of people who enter your lobby. Some visitors are existing customers, there to conduct business with you. Other visitors are there for other reasons. Delivery personnel or those just accompanying existing customers may not yet be familiar with what you have to offer.
If your existing customers typically wait in a section of the lobby for an appointment, consider placing signs nearby that encourage them to refer your services to their friends. Think of these signs as motivational. Use wording that lets your current clients know that they can receive incentives or rewards when they refer friends. Locate referral forms near these lobby signs. Your current clients, while waiting for their appointment, will notice these incentive signs, and may use their waiting time to fill out the referral forms, in exchange for a reward or discount.
Appeal to non-customers such as delivery personnel by placing marketing messages on signs near the reception area or restrooms. These signs should be geared towards encouraging these visitors to stop for a moment to consider what advantages they would obtain if they signed up for your services. Use intriguing wording that makes them want to know more about the "new client discounts" or "special rewards for new customers". Pique their curiosity with these strategically placed lobby signs, and you'll likely win a few new customers this way.
Consider the various marketing opportunities you have to obtain new clients. Think about where the different groups of visitors congregate in your lobby area. Create lobby signs aimed at these differing groups and place them in strategic locations to help you attract new clients when anyone visits your office.
Highlights, Specialties & Features
- Metal lettering
- Bronze plaques
Professional Associations & Certifications
- Chicago, New York, Los Angeles, San Francisco, Miami, Las Vegas, Washington Dc
|Person||Impact Custom Office Signs|
|City||La Grange, IL|
|Phone Number||(708) 469-7178|
Impact Custom Office Signs
Shabbir Moosabhoy is a partner in Impact Signs, an architecutural sign design company located in Chicago, Illinois. Impact Signs designs, produces and installs commerical quality dimensional lettering, glass signs and custom logos nationwide.
Products & Services
We produce cast bronze plaques and markers - and deliver and install bronze placks and markers nationwide.
We produce memorial plaques, bronze memorials, and dedications plaques from bronze aluminum and stainless steel.
Metal Lettering for Signs
We make metal letters, and dimensional metal lettering including stainless steel letters, bronze letters, and brass letters.
- I would recommend this business
Very good designs presented, and excellent service. Highly recommend them.
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From Our Website
Since 1989, we've been crafting the highest-quality corporate signs, plaques and architectural sign letters in the industry. Use our quote form to describe your needs as thoroughly as you can. Tell us which examples from our portfolio inspired you - and we'll get back to you shortly. Impact Signs has professional installers in most major metro areas across the country who can carefully and precisely install your signs, plaques and graphics.
Since 1989, we've been hand-crafting the highest quality corporate signs, plaques and architectural sign letters in the industry in our U.S.-based workshops. And, we've been doing it for organizations of all sizes, from Fortune 100 companies and small businesses to not-for-profits, schools and government agencies, all around the country. It's this expertise that sets us apart from your local sign shop. Our highly experienced master craftsmen use only architectural-grade materials and creative designs to develop signs that reflect the image you want to portray.
Use our quote form to describe your needs as thoroughly as you can. Tell us which examples from our portfolio inspired you. Be sure to send us your logo file or sign layout, as well as a photo of the wall or building. Seeing the location of your desired signage will help us suggest the best options and provide a more accurate estimate. Also, let us know if you have a specific deadline or need a rush turnaround. Our small, experienced team of design experts will review your request and follow up with any questions.
Looking for signage to showcase your subdivision entrance, business park, corporate office, school or house of worship? Choose Impact Signs' monument signs available in a wide variety of design options and more than 50 standard background colors. Faux stone and brick finishes can be used as accents on the base or columns. All of our cut metal letters (link to page) can be used on one or both sides of your exterior monument sign. If you choose a lighted monument signs, keep in mind that you'll need an electrical junction at the sign location.