Business Details
25 Years
experience
Your Trusted Billboard Consulting Partner
Sign Value has established itself as the nation's premier billboard consulting firm since its founding in 2001. With over 60 combined years of experience in the out-of-home (OOH) advertising industry, our team of certified appraisers, trusted brokers, and experienced consultants delivers unparalleled expertise in billboard valuation, brokerage, and advisory services. We serve a diverse clientele including landowners, sign operators, government agencies, and financial institutions across 25,000+ managed locations nationwide. Our specialized services encompass billboard appraisals for eminent domain, lease negotiations, sale consulting, and naming rights strategies.Backed by rigorous market analysis and industry-leading credentials like ASA and CFA designations, we've successfully completed 1,500+ engagements that maximize asset value for our clients. As authors of the definitive textbook on billboard appraisal, we combine academic rigor with practical experience to provide authoritative solutions for complex valuation challenges. Our commitment to excellence is demonstrated through our track record of securing substantial rent increases, providing expert courtroom testimony, and developing innovative strategies for billboard asset optimization.
Services
Billboard Appraisal
Lease Negotiation
Sponsorship Consulting
Naming Rights Brokerage
Government Agency Consulting
Details
- Year established: 2001
Highlights and features
- 60+ years of combined experience in the OOH industry
- Certified appraisers with ASA and CFA credentials
- Over 1,500 successful engagements nationwide
- Authors of the leading billboard appraisal textbook
- Proven track record securing 300%+ rent increases
What people say
Tremendous testimony
Sizable increase
Excellent job
Diligently researched
Highly persuasive
Services
Billboard Appraisal
Our certified appraisers provide accurate valuations for billboards in eminent domain cases, sales transactions, and lending scenarios. Using industry-standard methodologies and market data, we deliver defensible reports that withstand legal scrutiny. Clients benefit from our expertise in determining fair market value for leasehold interests and leased fee estates.
Lease Negotiation
We represent landowners and sign operators in lease negotiations to secure optimal terms. Our team analyzes market rates and comparable leases to maximize revenue potential. Clients receive strategic guidance for lease renewals and modifications across diverse geographic markets.
Sponsorship Consulting
Our consultants develop sponsorship strategies that create additional revenue streams through category partnerships. We analyze current advertising portfolios and identify new market opportunities. Clients gain access to our industry insights for maximizing sponsorship value in out-of-home advertising.
Naming Rights Brokerage
We provide comprehensive market analysis and valuation for naming rights opportunities at venues and infrastructure locations. Our brokerage services include package development and pricing strategy. Clients benefit from our expertise in securing premium partnerships for high-visibility properties.
Government Agency Consulting
We assist government agencies with fair market lease rate determinations and eminent domain compensation calculations. Our mass appraisal services support ad valorem tax assessments for billboard properties. Clients receive specialized consulting for regulatory compliance and property valuation challenges.
People
Paul Wright
Founder, ASA
Co-founder of Sign Value with 20+ years specializing in billboard valuation. Certified General Appraiser with ASA credentials. Testified in multiple court cases regarding billboard valuation and eminent domain matters.
Jeff Wright
Co-founder, CFA
Co-founder with extensive financial background as former Chief Investment Officer. Chartered Financial Analyst with expertise in business valuation and securities analysis. Authored industry-leading textbook on billboard appraisal methodologies.
Brian Shuford
Mergers & Acquisitions Broker
Specializes in OOH industry transactions with expertise in governmental relations and real estate development. Holds dual master's degrees in Public Policy and Business Administration. Former Director of Governmental Affairs for Southeastern US.
Jack Duffy
Leasing Broker
Experienced negotiator with hundreds of successful billboard lease agreements. Former market research analyst with expertise in real estate representation for national sign operators. Focuses on maximizing client value through strategic leasing.
Nastasha Hiatt
Market Research Manager
Manages regulatory analysis and lease agreement research with 8+ years at Sign Value. Expert in demographic trends and major advertising markets nationwide. Graduated Cum Laude from Arizona State University with business expertise.
Questions
What services does SignValue offer for landowners?
We provide lease representation, lease management, and valuation services to help landowners maximize revenue from billboard properties through expert negotiations and market analysis.
How does SignValue assist with billboard appraisals?
Our certified appraisers use industry-standard methodologies to determine fair market value for eminent domain cases, sales transactions, and lending purposes with defensible, detailed reports.
Can SignValue help with government agency requirements?
We assist municipalities and transportation departments with lease rate determinations, eminent domain compensation calculations, and mass appraisal services for billboard property tax assessments.
What makes SignValue different from other consultants?
With 60+ combined years of experience and 1,500+ successful engagements, we combine ASA-certified appraisers, CFA financial experts, and industry-leading research capabilities for comprehensive solutions.
Do you offer educational resources for billboard valuation?
We provide a 253-page textbook on billboard appraisal and 30-minute phone consultations with certified appraisers to educate clients on valuation methodologies and market standards.
