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Business Details
45 Years
experience
Custom Fabricated & LED Signage Experts in Muskegon, MI
Founded in 1981, The Griffon has dedicated over four decades to crafting premium custom signage for diverse industries. Our expertise lies in transforming client visions into precision-engineered fabricated and solid plate characters, ensuring every logo, letter, or icon meets exact specifications. By utilizing nonferrous metals, plastics, and advanced fabrication techniques, we deliver both interior and exterior signage that captures design essence with unmatched attention to detail.

With a philosophy of exceeding expectations, we prioritize client collaboration from concept to installation, offering tailored solutions like LED halo lighting, custom mounting systems, and multi-color finishes. Our commitment to quality is reflected in our 35-year track record of innovation, including patented manufacturing processes and a reputation as trusted 'Artists of the Alphabet.'
Services
Fabricated Letters LED Signs Solid Plate Characters Custom Finishes Specialty Projects Mounting Systems Halo Lighting
Details
  • Year established: 1981
Highlights and features
  • More than 35 years specializing in precision signage fabrication
  • Offers custom metal and plastic finishes with no standard color limitations
  • Provides specialized LED lighting integration for interior and exterior applications
  • Developed patented manufacturing processes for superior product quality
  • Maintains full-service capabilities from design to installation
Services
Custom Signage
We design and fabricate bespoke signage solutions that perfectly match your brand identity. Our process begins with collaborative consultation to understand specific requirements, followed by precision engineering of letters, logos, and icons. Using premium materials and advanced fabrication techniques, we ensure optimal visibility and durability for both interior and exterior applications.
LED Halo Lighting
Our LED halo lighting solutions create striking visual effects with energy-efficient technology. By integrating LED strips into fabricated characters, we produce glowing signs that illuminate walls while maintaining architectural elegance. Available in multiple color options, this system enhances nighttime visibility and brand recognition for commercial properties.
Solid Plate Characters
We manufacture solid plate letters, panels, and shapes from premium metals with precise thickness control. Our fabrication process allows for intricate designs and layered depth effects, while flat-backed constructions enable versatile mounting options. The solution combines aesthetic appeal with weather resistance for permanent installations.
Custom Finishes
Our in-house finishing capabilities offer unlimited color possibilities through custom paint mixing and advanced application techniques. From natural metal finishes to vibrant multi-color designs, we use high-quality paints and anodizing processes to ensure long-lasting vibrancy and UV resistance for both indoor and outdoor applications.
Specialty Projects
Beyond standard signage, we create custom solutions like digital display covers, religious symbols, and interactive photo-opt signs. Utilizing direct printing and digital imaging technologies, we produce complex visual elements that maintain structural integrity while achieving unique aesthetic requirements for special projects.
People
Craig Zimmer
Founder and President
With over 35 industry years, Craig leads The Griffon's strategic direction, ensuring quality standards from concept to installation. He personally collaborates with clients while maintaining hands-on involvement in operations.
Zack Zimmer
Sales Executive
With 15 years experience, Zack manages client relationships and production workflow. He brings extensive knowledge of fabrication techniques while balancing family commitments with his role in sales operations.
Holly Esteban
Sales Executive
Since joining in 2008, Holly has specialized in customer service and project design. Her industry expertise ensures client satisfaction through effective communication and attention to project specifications.
Steve Umstead
Manufacturing Expert
With 35 years in machining and sheet metal work, Steve contributes specialized manufacturing knowledge. As inventor of an Amazon-adopted patented product, he applies technical expertise to complex fabrication challenges.
Lorraine Zimmer
Vice President
Overseeing accounting and HR operations, Lorraine maintains financial and personnel oversight while ensuring organizational culture through employee engagement initiatives.
Questions
What types of signage do you specialize in?
We specialize in custom fabricated letters, solid plate characters, LED signage, and specialty projects using metal and plastic materials for both interior and exterior applications.
Can you match specific paint colors for signs?
Yes, our in-house paint mixing capabilities allow us to match any color precisely, including formulas from major paint manufacturers for consistent results.
Do you handle installation of finished signs?
While we primarily focus on fabrication, we provide comprehensive installation guidance and coordinate with professional installation partners to ensure proper execution.
What's the typical production timeline?
Standard projects typically take 2-4 weeks from design approval to completion, with rush options available for urgent requirements based on production capacity.
Can you recreate existing logo designs?
Yes, our team specializes in precise reproduction of existing logos and letter styles, ensuring complete accuracy through detailed measurement and digital modeling.