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50+ Years
experience
Emergency
services
Custom Signs & Graphics Solutions in Appleton, WI
Founded in 1967, RJ Marx Custom Graphics is a family-owned business headquartered in Appleton, Wisconsin. With over five decades of experience, we specialize in creating high-quality custom graphics for fire and emergency vehicles, business signs, banners, apparel, and promotional materials. Our team of skilled artisans combines traditional craftsmanship with modern techniques, including the application of German- and Italian-crafted gold leaf through surface gliding. As a proud Better Business Bureau A+ rated member, we prioritize customer satisfaction and budget-friendly solutions.

Our services extend across Appleton, Fond du Lac, Green Bay, Neenah, Oshkosh, and surrounding Wisconsin areas. We work closely with clients from concept to completion, ensuring each project reflects their unique identity and purpose. From emergency vehicle graphics to large-scale promotional displays, we deliver tailored solutions that capture tradition while embracing innovation. Our commitment to quality, creativity, and community has made us a trusted partner for businesses, organizations, and emergency service providers nationwide.
Services
Custom Vehicle Graphics Business Signs Banner Printing Shirt Printing Promotional Products Gold Leaf Graphics Emergency Vehicle Wraps Trade Show Displays Decals & Emblems
Details
  • Year established: 1967
Highlights and features
  • We offer 50+ years of expertise in custom graphics and signage.
  • Our artists combine traditional gold leaf techniques with modern innovation.
  • We provide personalized service tailored to each client's unique needs.
  • We operate from a state-of-the-art facility in Appleton, Wisconsin.
  • We serve customers across Wisconsin and beyond with budget-friendly solutions.
Associations and certifications
  • Better Business Bureau (BBB)
Services
Custom Vehicle Graphics
Specializing in emergency vehicle graphics and fire truck wraps, our team applies precision-crafted designs using both traditional gold leaf techniques and modern digital methods. We collaborate with clients to create durable, eye-catching graphics that reflect organizational identity and operational pride. From concept to installation, we ensure seamless execution for local and national projects.
Business Signs
We design and produce interior and exterior business signs tailored to branding requirements. Our signs combine visual appeal with durability, utilizing premium materials and advanced fabrication techniques. Whether illuminated displays or dimensional lettering, we ensure professional results that enhance storefront visibility and reinforce corporate identity through consistent design standards.
Banner Printing
Offering large-format banner printing for events, promotions, and trade shows, we create vibrant, weather-resistant banners in custom sizes and materials. Our production process ensures sharp graphics with reinforced grommets for durability. We provide full-color digital printing with options for indoor or outdoor use, supporting businesses in creating impactful visual displays.
People
Bob Marx
President
Bob Marx leads the company as President, continuing the family legacy established in 1967. With decades of industry experience, he oversees operations and strategic direction while maintaining hands-on involvement in major projects. His leadership emphasizes quality craftsmanship and customer satisfaction.
Sue Marx
Vice President
Sue Marx serves as Vice President, managing administrative operations and financial strategy. She plays a key role in maintaining the company's A+ Better Business Bureau rating through commitment to ethical business practices and client relationships while supporting community initiatives.
Bethany Marx
Sales, Production & Social Media
Bethany Marx handles sales coordination, production scheduling, and digital marketing efforts. As third-generation leadership, she bridges traditional craftsmanship with modern promotional strategies while ensuring smooth project execution and client communication.
Breanna Marx
Production & Social Media
Breanna Marx contributes to production processes and manages social media engagement. She combines technical skills with creative storytelling to showcase the company's work while maintaining quality standards in graphic application and finishing techniques.
Questions
What types of graphics do you create for emergency vehicles?
We specialize in fire truck graphics and ambulance wraps using both traditional gold leaf techniques and modern digital applications. Our designs meet safety standards while showcasing organizational identity through custom patterns and emblems.
Do you offer signage solutions for businesses outside Wisconsin?
While based in Appleton, we serve clients nationwide. Our team coordinates shipping and installation logistics for commercial signage projects regardless of location, maintaining quality control throughout the process.
What customization options are available for promotional products?
We offer full-color printing on apparel, banners, coasters, and business accessories. Options include specialty inks, gold/silver foil accents, and multi-color gradients to create branded merchandise that aligns with marketing objectives.
How does your gold leaf application process work?
Our artisans apply imported German/Italian gold leaf through surface gliding techniques, blending traditional craftsmanship with modern adhesives. This creates durable, high-impact graphics for emergency vehicles that maintain their appearance over time.
Reviews (2)
Eliz Sherry Van-Read
Mar 28, 2022 Report
Am midway through a project of great personal importance. The professionalism, meticulousness, and goodwill of the staff here cannot be overstated, and it is all backed up with extensive, glistening clean, state-of- the-art facilities.
Denise Fickel
Nov 13, 2020 Report
Very very pleased with the work they did on my sons truck. Would highly recommend them the piece they did turned out fantastic two thumbs up