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Business Details
We have served San Diego County as a locally owned full-service sign company since 1988. Our founders Ron Marcotte and Nancy Rossi bring decades of hands-on experience to every project. We hold a California Contractors License #766779 and maintain BBB Accreditation for ethical practices. Our team manages complete sign projects from initial design through permitting and expert installation. We specialize in custom storefront light boxes, illuminated channel letters, and monument signage. Our showroom stocks ADA-compliant restroom signs and pre-made traffic control signage for immediate needs.

We guarantee all work and follow a strategy ensuring customer loyalty and continual client referrals. Our affiliation with Signworld and the International Sign Association keeps our methods current. We have earned Signworld Leadership Awards in 1997, 1998, 2001, and 2008 for excellence. We were named San Diego BID Business of the Year in 2003 for outstanding service. We provide professional sign products that exceed expectations at fair prices. We offer on-site consultations to ensure every sign solution fits your specific location and brand.
Highlights and features
  • We have operated locally since 1988 with full licensing.
  • Our California Contractors License #766779 ensures regulatory compliance.
  • We guarantee all work and maintain BBB Accreditation.
  • Our team earned Signworld Leadership Awards four times.
  • We provide on-site consultations for precise project planning.
Services
Custom Storefront Signs
We design and fabricate illuminated channel letters and light boxes tailored to your brand identity. Our team handles permitting and expert installation for businesses seeking high-visibility storefront presence. Clients receive durable, code-compliant signage that attracts customers day and night.
Monument Signs
We construct custom monument signs that establish professional landmarks for corporate campuses and retail centers. Our fabrication process integrates durable materials with illuminated options for maximum roadside visibility. Property managers gain a permanent branding asset that withstands weather and enhances property value.
Vehicle Graphics
We produce full-color vehicle wraps and lettering that transform fleets into mobile advertising platforms. Our digital printing ensures vibrant, UV-resistant graphics that maintain quality through daily driving conditions. Business owners achieve cost-effective brand exposure across San Diego County without recurring advertising fees.
ADA Compliant Signs
We stock and install tactile restroom signs and parking markers that meet Americans with Disabilities Act standards. Our inventory includes Grade 2 Braille and raised lettering options for immediate compliance needs. Facility managers avoid legal penalties while ensuring accessible navigation for all visitors.
Tradeshow Displays
We create portable tradeshow displays and convention graphics that showcase products in high-traffic exhibition environments. Our lightweight systems assemble quickly and include vibrant digital printing for impactful visual communication. Exhibitors gain professional booth presence that attracts leads and reinforces brand messaging at every event.
Reviews (6)
Jared Beatty
Dec 13, 2021 Report
Terrible experience. Al took the work order and said he would review and call back with details. Then he ghosted me and cancelled service when I followed up. Terribly unprofessional. RUN!
Ashley R.
Nov 12, 2021 Report
Our business has worked with them for a few years now and every time we are happy with our products. They are fast and always super helpful with creating the perfect product.
Pink P.
Oct 09, 2021 Report
Excellent work and service. Very pleased with the banner they made for an event. Work done when promised and just perfect. Would absolutely use again and highly recommend.
Holidais B.
Aug 11, 2021 Report
Al was great to work with and made the perfect sign for my event! It was a quick turn around and I couldn't have been happier.
Tech Construction
May 11, 2021 Report
Sign was made the wrong size and Al the manager refused to correct it. Al said to take our business else were after doing business for several years with Sign Diego.
Michael C.
Jul 07, 2020 Report
Fantastic experience dealing with everyone from the front desk, to the graphic design team, to the production team. I sent out a request to 5 companies and this was the only one that was responsive. They, as a whole, went above and beyond my expectations and did so at at time when the world is in chaos. I would highly recommend them.