Business Details
21 Years
experience
Custom Architectural Signage & Wayfinding Solutions
ID Signsystems is a Western New York-based architectural signage and lighting solutions provider founded in 2005. Our team of designers, engineers, and fabricators collaborates under one roof to deliver innovative, research-driven signage systems for healthcare, corporate, municipal, and educational institutions. With expertise in ADA-compliant wayfinding, specialty illumination, and brand environment design, we serve clients locally, nationally, and internationally. Our process integrates evidence-based design principles with advanced manufacturing capabilities to create durable, visually impactful solutions. Led by industry thought leaders Katrina Beatty and Paul Dudley, we combine 20+ years of collective experience with state-of-the-art facilities to execute complex projects from concept through installation.Our commitment to value engineering ensures cost-effective solutions without compromising quality or aesthetic integrity. We maintain rigorous quality control standards across all phases, including project management, documentation, and long-term maintenance programs. Our work has transformed environments for prestigious clients including The Strong Museum of Play, Rochester Regional Health, and Syracuse University. As an employee-owned company, we prioritize community engagement and technical excellence in every project.
Services
Architectural Signage
Wayfinding Systems
Specialty Illumination
Design Facilitation
Fabrication & Installation
Details
- Year established: 2005
Highlights and features
- We offer 20+ years of combined leadership experience in architectural signage design
- Our in-house design and fabrication capabilities ensure project continuity
- We serve clients nationwide with complex signage system requirements
- Our evidence-based design approach optimizes human-environment interactions
- We maintain comprehensive project management and documentation systems
What people say
Efficient and pleasant
Exceeded our expectations
Beautiful work
Modern flair
Incredible customer service
Services
Architectural Signage
Our architectural signage solutions combine aesthetic design with functional requirements. We create custom exterior and interior signs that reinforce brand identity while meeting ADA compliance standards. Our process includes site analysis, material selection, and engineering to ensure durability and visual impact across corporate, healthcare, and municipal environments.
Wayfinding Systems
We develop comprehensive wayfinding systems that enhance user experience in complex environments. Our approach includes spatial analysis, message scheduling, and tactile element integration. These systems improve navigation efficiency in educational institutions, healthcare facilities, and public spaces through strategically placed directional signage and informational kiosks.
Specialty Illumination
Our specialty illumination services create visually striking lighting solutions for commercial applications. We design and fabricate illuminated signs, lightboxes, and architectural features using energy-efficient LED technology. These solutions enhance nighttime visibility while maintaining aesthetic continuity with brand identity across corporate campuses and public spaces.
Design Facilitation
We provide end-to-end design facilitation services for large-scale signage projects. Our team collaborates with architects and planners to develop cohesive visual communication systems. This includes concept development, 3D modeling, and value engineering to ensure design integrity throughout implementation phases.
Fabrication & Installation
Our 42,000 sq ft manufacturing facility handles complete sign production from metal fabrication to digital printing. We maintain strict quality control during fabrication and coordinate professional installation services regionally. This vertical integration ensures precision execution of complex signage systems for commercial and institutional clients.
People
Katrina Beatty
Chief Executive Officer
As co-founder and CEO, Katrina leads strategic initiatives and design innovation. With 15+ years in architectural signage, she specializes in brand environment integration and client relationship management.
Paul Dudley
President
Co-founder Paul Dudley oversees operations and technical execution. His expertise in manufacturing processes and project management ensures delivery of complex signage systems meeting exacting quality standards.
David Dillon
Director of Engineering & Production
David leads engineering and production teams with 18 years of experience in sign fabrication. He specializes in converting design concepts into manufacturable solutions while maintaining structural integrity and code compliance.
Craig Berger
Wayfinding Specialist
Craig focuses on spatial navigation solutions, applying ADA compliance expertise to create intuitive wayfinding systems. He has implemented signage programs for multiple university campuses and healthcare facilities.
Vinay Jangra
Aesthetic Design & Visualization
Vinay leads design visualization efforts, creating 3D models and renderings that help clients visualize final installations. His background in architectural graphics enhances the creative development process.
Questions
What types of signage projects do you specialize in?
We specialize in large-scale architectural signage systems for healthcare facilities, corporate campuses, educational institutions, and municipal projects.
Do you handle both design and installation?
Yes, we provide full-service solutions from concept development through fabrication and professional installation.
Can you work on projects outside Western New York?
While based in Rochester, NY, we execute projects nationwide and internationally through our network of qualified partners.
Are your signs ADA compliant?
All our signage solutions incorporate ADA compliance requirements as part of the standard design process.
What is your project timeline?
Timelines vary by project scope but typically range from 8-12 weeks for design through installation for mid-sized projects.
Do you offer maintenance services?
Yes, we provide comprehensive maintenance programs including cleaning, repairs, and system expansions.
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Reviews (6)
Ellen Warren
May 28, 2021
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Fantastic company - both in quality of product and customer service. I do need to gush - so here goes - I love this company!
Fina Santiago
May 18, 2021
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It was a pleasure working with ID Signsystems for our new exterior/interior signage! Their design team is amazing!
Jeff A. Zielinski
Jan 25, 2021
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We had a very long time frame for our job which was extended even further by the pandemic. Paul and the IDS team were usually very responsive to our needs and the complex web of approvers and "owners" of particular pieces within the space. There were times when questions and requests were left unresponded and it was helpful to have an internal project manager to tend to those day-to-day questions. The finished products were really amazing and clients are super excited about the way everything turned out. Kudos to all at IDS -
Scott Mac Caull
Jan 23, 2021
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We entrusted ID Signsystem to develop a custom sign and they nailed it! The quality and professionalism was exceptional. If you are looking for signage you need to contact ID Signsystems
Ellen Warren
Jan 19, 2021
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Fantastic company - both quality of work and customer service. I do need to gush - so here goes - I just love working with them!
Han Robbs
Jan 15, 2021
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On behalf of Rochester Downtown Development Corporation and The Commissary:
A number of downtown projects have used @idsignsystems, in addition to RDDCs Commissary project. Brilliant and very creative work, and their team is excellent to work with. Strongly recommend them!
A number of downtown projects have used @idsignsystems, in addition to RDDCs Commissary project. Brilliant and very creative work, and their team is excellent to work with. Strongly recommend them!
