Business Details
We have been delivering highquality sign solutions to businesses across Wisconsin for decades. Our team combines decades of experience in graphic design, fabrication, and installation with the latest industry technologies. We specialize in custom acrylic signs, vehicle wraps, and largeformat printing, ensuring each product meets exacting standards. Our problemsolving approach integrates thorough site analysis, precise permitting assistance, and tailored design to overcome any branding challenge. We adhere to rigorous quality control protocols, from material selection to final installation, to guarantee durability and visual impact. Our professional standards are upheld by certified installers and a commitment to ontime project delivery.
We prioritize client satisfaction by offering transparent communication, free quotes, and flexible scheduling. Our expertise includes ADAcompliant signage, interior and exterior signage, and comprehensive fleet graphics programs. We continuously invest in training and equipment to stay ahead of evolving signage regulations and trends. Our dedicated account managers work closely with each client to align signage solutions with marketing goals. We are proud to serve a growing portfolio of satisfied customers, reflecting our unwavering dedication to excellence.
We prioritize client satisfaction by offering transparent communication, free quotes, and flexible scheduling. Our expertise includes ADAcompliant signage, interior and exterior signage, and comprehensive fleet graphics programs. We continuously invest in training and equipment to stay ahead of evolving signage regulations and trends. Our dedicated account managers work closely with each client to align signage solutions with marketing goals. We are proud to serve a growing portfolio of satisfied customers, reflecting our unwavering dedication to excellence.
Served areas
- Milwaukee, Waukesha, New Berlin, Menomonee Falls, Germantown
Highlights and features
- We provide full-service sign design and installation.
- We offer sign permitting assistance for all projects.
- We specialize in custom acrylic signs and vehicle wraps.
- We deliver large-format printing with high-quality standards.
- We maintain full transparency throughout design, fabrication, and installation.
Associations and certifications
- Better Business Bureau of Milwaukee
Payment methods
- Cash
- Debit cards
- Credit cards
Services
Interior Signs
Interior signs can take many different forms and are 100% customized to our customer's needs. Business directories for office lobbies that have multiple tenants, lobby signs for the individual suites, floor directories, ADA signs, and wayfinding signs are just a few. Because our signs are made to fit our customer's needs, we can create the look and feel that reflects the business culture and corporate image.
Exterior Signs
Exterior signs fall into a great many categories. Some are lighted, others not. They can be very large, almost billboard sized or as small as a directional sign in a parking lot. The signs could be channel letters on a raceway, individual channel letters, halo lit channel letters, or even light boxes. Exterior signs can be an interior sign printed on an exterior grade substrate.
Vehicle Graphics
Custom Vehicle graphics are one of the fastest growing areas of the sign business. Since the decline of the yellow pages, when businesses spent thousands of dollars per month on advertising, companies have struggled to replace the low cost per view of the phone directory. We have found that over time, a properly designed graphics package can expose the business to almost 60, 000 views per day (depending on the number of miles driven) .
Reviews (22)
Eric H.
Sep 05, 2025
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Optimum Signs did a fantastic job on the box truck wrap for SteadFast Junk Removal. They took the initiative to inform me about a potential issue with my concept before I incurred additional costs. I am extremely satisfied with the end result, the price, the installation, and essentially the whole process. I would strongly recommend their services.
Sam Cassidy
Oct 15, 2021
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Scott & the team at Optimum have been a huge help with setting up signage for our pop-up shop in the Milwaukee area. Super responsive, quality products and competitive pricing! Would definitely recommend to anyone in the area needing signage!
Michelle DeGrave
May 11, 2021
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Optimum signs has installed decals on a variety of our machines. From work vans to large industrial lifts - the craftsmanship is always flawless. Would highly recommend them to others!
Kirstin Cutler
Nov 17, 2020
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Working with Scott and Optimum Signs has been an excellent experience for our company! The vehicles graphics we ordered are high quality and we know from previous experience that his graphics are going to stand up in the weather. We look forward to working with him in the future!
Kirstin Cutler
Mar 25, 2020
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Working with Scott and Optimum Signs has been an excellent experience for our company! The vehicles graphics we ordered are high quality and we know from previous experience that his graphics are going to stand up in the weather. We look forward to working with him in the future!
Dee Johnson
Nov 17, 2019
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Jim did an amazing job with putting my logo on my van. I would highly recommend them and would most definitely return in the future!
Cory Savage
Oct 01, 2019
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Could not be happier with the work Optimum did on our very large inner office wall. We literally can't find a seam and our space was not easy to work with. They were great during installation and we highly recommend them! All around great experience.
Cory Savage
Apr 23, 2019
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Could not be happier with the work Optimum did on our very large inner office wall. We literally can't find a seam and our space was not easy to work with.. They were great during installation and we highly recommend them! All around great experience...
Dee Johnson
Jan 03, 2019
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Jim did an amazing job with putting my logo on my van. I would highly recommend them and would most definitely return in the future!
Rupinder Arora
May 24, 2018
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Lost $745 down payment and still did not get the right size sign. No sign in 2 months. Taking them to court to recover damages. Please read reviews about Scott and check him out at BBB. Wish I would have read reviews. I have to hire another sign company and start from scratch. Don't be fooled by low price he quotes because you would lose your deposit.
Rupinder A.
Feb 16, 2018
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Terrible service and communication. I lost $745 down payment for a sign that they didn't install for over a month stating he's having installer problems. Scott doesn't respond to calls or texts. I filed a complaint with BBB and also taking them to court to recover my money. He said that he can deliver the sign and I can get it installed myself which I agreed to. I scheduled another company to do install but they couldn't install because the signs delivered by Scott was wrong size. I had to pay more money because of Scott's mistake. Stay away from this Company!
Scott H.
Jan 01, 2018
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I am a small business owner who has worked with Optimum Signs on multiple occasions. I was impressed with their attention to detail and professionalism throughout. I would highly recommend them for your next project. Thank you Optimum Signs and Andrew!
Lmc
Dec 28, 2017
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Scott is always a pleasure to work with, very fair and professional. Optimum Signs has cleaned up poor work by other companies and is my go to company in all of Wisconsin. The best part of working with them, besides Scott :, is that they not only have exceptional electrical sign installation skills but they are also great at large scale digitally printed graphics and other vinyl work as well. They are a well rounded company, very responsive with great communication and work hard to accommodate my schedule - even making room for me when there is none. If you are looking for a top notch installer in WI or other near by areas reach out to Scott @ Optimum Signs.
Elle Watkinson
Dec 10, 2017
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Optimum Signs did a fantastic job with the detailing on our service trucks for Prime Electric! Scott did a great job was completing the trucks on time and on Budget. Now our service truck fleet looks professional the way we wanted. Thanks Optimum Signs - from Prime Electric.
Chris Adsit
Jan 04, 2017
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Very friendly at first meeting but had poor follow up after. I stopped in an needed a simple sign for an apartment building for rent and was assured I'd have someone contact me the next day. I followed up with an email that afternoon and never received a reply. I called two days later and got ahold of the owner who said his graphics designer would be in that afternoon and it was on her priority list to complete that day.
Not only was it not completed I received no further communication. It was a simple sign. I went to a competitor in Waukesha and they walked me through many different options and did the quote on the spot. My sign was ready within 48hrs. If you have a time sensitive project be prepared to be more involved. I can't speak to their quality or performance, only the poor communication and follow through.
Sorry Optimum Signs, but when I'm ready to give someone money I don't have time to chase you. You should be chasing me. The only reason I'm giving 2 stars is because the follow through was poor and they did not deliver on deadlines. No bad blood, I'll just never use them for my businesses.
Not only was it not completed I received no further communication. It was a simple sign. I went to a competitor in Waukesha and they walked me through many different options and did the quote on the spot. My sign was ready within 48hrs. If you have a time sensitive project be prepared to be more involved. I can't speak to their quality or performance, only the poor communication and follow through.
Sorry Optimum Signs, but when I'm ready to give someone money I don't have time to chase you. You should be chasing me. The only reason I'm giving 2 stars is because the follow through was poor and they did not deliver on deadlines. No bad blood, I'll just never use them for my businesses.
Larry Johanson
Nov 23, 2016
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When I first contacted Scott about a sign for my new, small business, I was impressed with his quick response and interest in doing business with me. Due to push back from the city on the type of sign I originally proposed and had discussed with Scott, my sign order to Optimum Signs decreased 77% in overall price because I went with a more simplified sign. From that point forward, it seems my business was not very important to Scott.
It took 11.5 weeks to receive the sign --- trails of communication with Scott tend to indicate the order for my sign was not placed on a timely basis, yet Optimum Signs had received a cash deposit from me equal to 2.3x the new sign price. In fairness to Scott for the reduced sign business I had asked Scott to quote prices for some other graphics items --- I received no quotes. I am pleased with the quality of the pan form sign I received, which was made by another company and simply brokered by Scott.
My initial 'small' business with Scott/Optimum Signs may have grown over time; but due to the overall experience in trying to do business with Scott, I will be taking all further signage/graphics business elsewhere.
It took 11.5 weeks to receive the sign --- trails of communication with Scott tend to indicate the order for my sign was not placed on a timely basis, yet Optimum Signs had received a cash deposit from me equal to 2.3x the new sign price. In fairness to Scott for the reduced sign business I had asked Scott to quote prices for some other graphics items --- I received no quotes. I am pleased with the quality of the pan form sign I received, which was made by another company and simply brokered by Scott.
My initial 'small' business with Scott/Optimum Signs may have grown over time; but due to the overall experience in trying to do business with Scott, I will be taking all further signage/graphics business elsewhere.
Kayleb Foerster
Oct 31, 2016
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These guys are incredible! Their work is fantastic. We had a fleet of vans branded. Their pricing is very competitive and lower than the many others that we got a quote from. Definitely recommend you stopping in and letting them help you out!
Mike Bardenwerper
Feb 08, 2016
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Optimum Signs demonstrated exceptional expertise and a sharp eye for detail in designing the signage for my office Advanced Focus Eyecare. I am so thrilled on the exterior signs, my wall mounted logo behind my reception desk, as well as the window signage they created. Working closely with them to make sure everything would look just right, I knew my business was in good hands. On such an important project for any business, it is critical that communication is clear and input is openly invited.
I couldn't have asked for more. I will be using their services in the future and would highly recommend them to anyone who wants a high quality product with a great customer service experience. Thanks for everything!!!
I couldn't have asked for more. I will be using their services in the future and would highly recommend them to anyone who wants a high quality product with a great customer service experience. Thanks for everything!!!
Billy Cannestra
Optimum Signs, did a fantastic job on our beverage dump bin prototypes for a trade show in Las Vegas. The client loved them.
Scott H.
I am a small business owner who has worked with Optimum Signs on multiple occasions. I was impressed with their attention to detail and professionalism throughout. I would highly recommend them for your next project. Thank you Optimum Signs and Andrew!
Kelly Csizmadia
We have used Optimum Signs for 2 projects in the last year. They are efficient, courteous, and always exceed our expectations.
Kayleb Foerster
These guys are incredible! Their work is fantastic. We had a fleet of vans branded. Their pricing is very competitive and lower than the many others that we got a quote from. Definitely recommend you stopping in and letting them help you out!