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Business Details
36 Years
experience
Custom Signage Solutions in Los Angeles
Custom Quick Sign has been delivering tailored signage solutions for over 35 years, combining personalized service with deep industry expertise. Our team specializes in every aspect of sign design and installation, from material selection to navigating local permitting requirements. With a reputation built on repeat business and referrals, we serve clients across the Westside and beyond, creating durable, brand-enhancing signage that meets unique needs. Our commitment to quality is reflected in our track record of 500,000+ signs produced for 5,000+ satisfied customers.

While our Santa Monica shop has closed, we remain fully operational, offering on-site consultations, design collaboration, and end-to-end project management. Our family-owned business prides itself on professionalism, attention to detail, and the ability to transform client visions into impactful visual solutions. We handle everything from scaled proofs to permit approvals, ensuring seamless execution for every project.
Services
Donor Wall Plaque Dimensional Lettering Storefront ID Window Graphics Vehicle Graphics Wayfinding Retail Signage Hospitality Signage Restaurant Signage Education Signage
Details
  • Year established: 1990
Highlights and features
  • We offer personalized attention to every signage project
  • 35+ years of experience in the sign industry
  • Expert team knowledgeable in local permitting requirements
  • Proven track record with 5,000+ satisfied customers
  • We handle complete project management from design to installation
What people say
Great to work with Professionalism and expertise Quality signage solutions Highly recommend Excellent communication
Services
On-Site Consultations
Our experienced team provides personalized on-site assessments to understand your specific signage needs. We evaluate your space, discuss design options, and offer expert recommendations to ensure your sign complements its environment while meeting functional requirements. This service helps create tailored solutions that align with your brand identity and location constraints.
Custom Design
Our talented designers collaborate with clients to transform concepts into effective signage solutions. Whether starting from scratch or refining existing ideas, we create detailed designs that balance aesthetics with practical considerations. We incorporate client feedback throughout the process to ensure the final design meets both visual expectations and technical specifications for durability and visibility.
Scaled Proofs
We provide detailed scaled proofs and digital renderings to visualize your custom sign before production. This allows clients to review dimensions, colors, and placement in context, making necessary adjustments to ensure complete satisfaction. The process minimizes revisions during manufacturing while guaranteeing accurate representation of the final product in its intended environment.
Material Samples
We offer a comprehensive selection of material and color samples to help clients make informed decisions. This hands-on approach allows you to examine textures, finishes, and color variations firsthand, ensuring optimal choices for durability, maintenance, and aesthetic appeal. Our experts guide you through material properties to select options best suited for your specific application and environmental conditions.
Permit Assistance
Our team manages the complete permit process for signage installations, ensuring compliance with local regulations and municipal requirements. From application submission to final approval, we handle all documentation and communication with authorities, saving clients time and reducing administrative burdens. This service ensures smooth project execution while maintaining full legal compliance.
People
Jeff Gruen
Owner
Jeff Gruen has been a leading sign industry expert for over 33 years, specializing in sign design and installation. He built Custom Quick Sign on principles of professionalism, technical expertise, and customer-centric service. His deep knowledge of materials and permitting requirements has established the company as a trusted regional signage provider.
Questions
What types of signage solutions do you offer?
We provide comprehensive signage solutions including donor walls, dimensional lettering, storefront identification, vehicle graphics, wayfinding systems, and industry-specific signage for retail, hospitality, healthcare, and education sectors.
How does your design process work?
Our collaborative design process begins with on-site consultations to understand your needs, followed by scaled proofs and material samples. We refine designs through client feedback to ensure final products meet both aesthetic goals and functional requirements.
Do you handle permit requirements for signage installation?
Yes, we manage the complete permit process including application submission, documentation, and communication with local authorities to ensure full compliance with municipal regulations and building codes.
What areas do you serve?
While our primary focus is the Westside area of Los Angeles, we serve clients throughout Los Angeles County and surrounding regions for all our signage solutions.
How long does a typical signage project take?
Project timelines vary based on complexity, but we typically complete standard signage projects within 2-4 weeks from design approval to installation, with expedited options available for urgent needs.
Can you help with both new signage and replacements?
Yes, we handle complete signage solutions for new businesses as well as replacement signs for existing establishments, including updating outdated signage to meet current branding or regulatory requirements.
Reviews (6)
Mozzy A.
May 30, 2022 Report
In the span of 8 years, As a business owner in Santa Monica, I have used this company for a handful of times for various projects. They have always delivered and done a Fantastic job. I highly recommend them. Magic Wand Car wash
Carol O.
Jan 13, 2022 Report
Jeff initially designed a beautiful and eye-catching sign for our school, and several years later when approached, he thoughtfully assessed the needs of our school to identify a solution to ongoing maintenance of the sign. He created a solution that allows us to remove and replace the letters on the sign to repaint and refresh the sign as needed. His attention to detail makes the final product impeccable.
Cynthia B.
Jul 30, 2021 Report
I needed a real estate sign rider on short notice and Jeff came to the rescue. He quickly assessed my needs, turned around a proof, and less than 24 hours after approving the proof the sign was in my hands. The font, layout, and quality were all great. Great to have a local company like this in Santa Monica.
Justin S.
May 28, 2021 Report
This is the 3rd time I have used Custom Quick Sign for my business and they always deliver. Jeff and the crew make every step as easy as possible. 100% recommend!
Ze'Ev Amster
May 26, 2021 Report
Avi did such a great job working with our team to custom design and manufacture a perfect plexiglass Covid barrier for us! Best product and customer service!
Jennifer K.
Mar 11, 2021 Report
Sooooo. Pandemic. That said, I've decided to close down one of my offices and Jeff and his team did a swift job on taking the sign down with no work on my end. I'm grateful I was able to work with him again, even under the bittersweet nature of the job.