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Business Details
50+ Years
experience
Custom Signage Solutions for Businesses in Western New York
Ulrich Signs has been a trusted name in the signage industry since 1939, serving businesses and organizations across Western New York and beyond. Our expertise spans the complete lifecycle of signage solutions, from initial design and in-house fabrication to professional installation and ongoing maintenance. With generations of family leadership and a commitment to technological innovation, we specialize in creating durable, eye-catching signs including LED message centers, illuminated channel letters, and custom commercial signage.

Our team of skilled designers, fabricators, and installers works closely with clients to ensure every project meets exact specifications while complying with local regulations. We take pride in our ability to handle projects of all sizes, from small local businesses to large-scale corporate installations, while maintaining the personalized service that has defined our company for over eight decades.
Services
LED Message Centers Commercial Signage Sign Installation Sign Maintenance Custom Design Permit Procurement Metal Fabrication Digital Printing Sign Retrofits Vinyl Graphics
Details
  • Year established: 1939
Highlights and features
  • We offer 85 years of specialized expertise in commercial signage solutions
  • Our in-house team handles complete sign lifecycle from design to maintenance
  • We utilize state-of-the-art CNC routing and digital printing technology
  • Our installation fleet includes three Elliott boom trucks with heights up to 85'
  • We provide LED retrofitting services for energy-efficient illumination upgrades
Services
LED Message Centers
Our LED message centers provide dynamic, 24/7 advertising solutions with programmable content for businesses. These energy-efficient signs feature vibrant displays visible in all lighting conditions, supporting text, graphics, and animations. Customizable sizes and configurations accommodate various business needs while ensuring maximum visibility and impact.
Commercial Signage
We design and fabricate large-scale commercial signage tailored to brand requirements. Our solutions include illuminated channel letters, pylon signs, and monument signs using durable materials like aluminum and high-density urethane. Each installation enhances brand recognition while meeting structural and municipal code requirements through professional engineering.
Sign Installation
Our licensed installers handle complex sign installations using specialized equipment including 85' boom trucks. Services include structural mounting, electrical connections, and compliance verification with local zoning regulations. We ensure secure, code-compliant installations for all sign types while minimizing business disruption during setup.
Sign Maintenance
We provide comprehensive maintenance programs to preserve sign functionality and appearance. Services include LED retrofitting, structural inspections, cleaning, and electrical system checks. Our proactive approach extends sign lifespan while maintaining optimal visibility and safety through regular preventative maintenance schedules.
Custom Design
Our graphic designers develop custom sign concepts aligned with brand identity. Using advanced design software and material expertise, we create visually compelling solutions that balance aesthetics with practical considerations. From initial concept to final production, we ensure designs meet both creative vision and technical requirements for durability and visibility.
Questions
What types of signs do you specialize in?
We specialize in LED message centers, illuminated channel letters, pylon signs, monument signs, vinyl graphics, and custom commercial signage solutions for businesses of all sizes.
Do you handle sign permits and regulations?
Yes, we manage the complete permitting process including code compliance verification, engineering drawings, and attendance at zoning board meetings to ensure legal sign installation.
Can you retrofit existing signs with LED lighting?
Yes, we offer LED retrofitting services to upgrade existing signs with energy-efficient illumination systems that reduce operating costs while improving visibility.
What areas do you serve?
We serve Buffalo, Niagara Falls, Lockport, Rochester, Syracuse, and surrounding areas throughout Western New York state with full-service signage solutions.
Do you provide sign maintenance services?
Yes, we offer comprehensive maintenance programs including cleaning, structural inspections, electrical system checks, and component replacements to ensure long-term sign performance.
What makes your sign company different?
With 85 years of experience and state-of-the-art manufacturing equipment, we combine traditional craftsmanship with modern technology to deliver durable, code-compliant signage solutions tailored to each client's unique needs.
Reviews (1)
Julie Kruszynski
Apr 29, 2020 Report
Outstanding recommendations, creative work, product. great value, help, and expertise. thanks for your suggestions and help producing beautiful birthday banners!